What is 'MetroLife'

'MetroLife' is Metro's study of modern city living. It represents the voice of America's young people living in major cities. We collect and analyze the opinions, attitudes and lifestyles of Metro readers in the cities where Metro is published across the U.S. We ask questions on just about everything, from the very serious to the light-hearted.

How do I participate in 'MetroLife'?

To be member of 'MetroLife', you only need to be a frequent or occasional reader of Metro newspaper aged 18 years old or older, living in the US. You also need to have an email (to be invited to surveys) and internet access (to answer the questions online).

Simply complete the recruitment questionnaire online in the JOIN NOW! section.

As a 'MetroLife' member all you have to do now is watch your email for survey invitations. Survey invitations will include the topic of the study, approximate length of time needed to complete the survey, the reward or incentive we are offering for taking the survey, and the URL where you can access the survey on the Web. You are never obligated to participate

We promise to all who take part that it won't take any longer than 15 minutes every month to complete.

You can unsubscribe at any time by sending us an email mymetrolife@mediamarkinteractive.com with the words 'Remove ' in the subject line.

What do you do with survey results?

'MetroLife' results are used in two main ways. Firstly, to provide the inspiration for editorial articles and features that appears in Metro. Secondly, results are used by our commercial team to fathom what kind of lifestyles readers lead and the brands consumed most often by young, urban professionals.

Do you pass on any of my data to companies?

We never pass any of your personal details on to any persons, companies or organizations. When we get the aggregated data from each survey from MRI, we do not give your name or address alongside the results. The only time we will see your name or address is when we are sent the contact details of the prize draw winners. This information is sent separately from the survey results. So rest assured, if you have confessed to any crimes or sins during Life, then they are safe with us.

How and when will I be rewarded for my participation in a survey?

We realize that your time is valuable, so each completed survey enters you into drawings for ipods online gift certificates, cash prizes, or electronic equipment. Winners are notified by e-mail. The first names of prize winners are also posted on 'MetroLife' website on the Prizes & Winners page.

Do you get paid for asking certain questions?

We never charge anyone for putting questions on to a ïMetroLife' survey. As such, there's no such thing as a "sponsored" question on 'MetroLife'. We do not make any money from selling questions. This is one of the key things that set 'MetroLife' apart from most other surveys: it is highly accessible and it is free.

Why so many marketing/advertising questions?

As a free newspaper, Metro is completely funded by advertising revenue. To justify the existence of 'MetroLife', we need to demonstrate that we are helping our advertisers better understand the audience they reach by advertising in Metro. To do this we need to understand the brands you consume and the advertising that sticks in your mind, hence the number of questions about advertising in our surveys. As mentioned in previous question, we never "sell" brand-specific questions and so do not make any money directly from them. However, by offering our advertisers free insights we do strengthen our commercial relationships with them, which in some cases has resulted in new advertising business for Metro.

If you have any other questions which we have not answered above, please feel free to email mymetrolife@mediamarkinteractive.com