Welcome to MetroLife
Survey 1


Welcome to MetroLife, New York's newest mouthpiece for young residents of the Big Apple. In return for your time, we're entering you in a sweepstakes for an iPod mini and we'll send you invites to movie screenings events and other events about town. So grab your mouse because you're about to get your chance to tell us what you think...

1. First up, would you say you are
Male Female
2. What's your name?
First Name Last Name
3. How many of the last five issues of the following publications have you read or looked through?
5 of 5 4 of 5 3 of 5 2 of 5 1 of 5 None of 5
Metro
New York Times
New York Post
Newsday
amNewYork
Daily News
USA Today
Wall Street Journal
4. Where do you live?
5. What's your employment status?
6. Which of the following best describes your occupation?
7. Which of these best describes the industry you work in?
8. How do you commute to work in the morning? (check all that apply)
Subway/Train
Walk
Car
Bus
Bicycle or moped
Ferry
Don't commute or work from home
Other
9. On average, excluding email, how often do you look at or use the Internet in a typical month?
Now some more interesting questions for you
10. Bill Clinton said he had an affair with Lewinsky, just because ‘he could’. Is that……
11. Now’s not the time to be shy. Please tell us how strongly you agree or disagree with the following statements about METRO:
  Strongly Agree Somewhat Agree NeitherAgree /
Nor Disagree		 Somewhat Disagree Strongly Disagree
I enjoy
city life and all it has to offer
The brands I use say something about who I am
METRO is my favorite newspaper
Brand name is the best indication of quality
I never have enough time to do what I want to do
I don’t mind working long hours to further my career
I like to be the first to try new things
Technology is important to me
I like to buy the latest in new technology
I am more likely to try or purchase a brand after seeing it advertised in METRO
I like to spend time learning about new technology questions
12. So how did you lay your hands on your copy of METRO?
Now, we want to know what you really think of New York...
13. What do you think of the smoking ban in New York?

Why?
14. Who would you say is the face of New York?

Somebody Else:
15. Who is the most annoying person (or group) in New York?

Somebody Else:
Now for a few more questions about you.
16. When were you born?

17. What is your marital status?
18. If pressed, you'd identify as (select all that apply)
White Black or African American Hispanic Asian Native American Other
19. What is the highest level of education you completed?
20. What is the approximate total ANNUAL income (before taxes) of your household, including salaries, bonuses, and other income sources ? Don't include roommates.
21. Do you have any kids under 18 living in your household?
22. What's your email address? (You want to know if you won an iPod, don't ya?)
23. C'mon, tell us what prize would really get you to fill out another survey?
iPod
Cash, dinero, moulah
Some bling bling
Amazon.com gift certificates
Movie tickets
DVDs
Metro gear (T-shirts, hats)
Other, please specify
24. What's your address?
Home Address:
City:
State:
Zip:


Thanks for taking the time to fill out this MetroLife survey! You're now entered into the sweepstakes for an iPod mini that you can use during your morning commute while you're reading Metro! Look out for the results from some of the questions you've just completed in the paper or on the website www.mymetrolife.com